1. We Invest In Your Inventory

    We purchase inventory and invest alongside your brand.

  2. We Manage Every Marketplace Detail

    End-to-end operations across listings, content, pricing, fulfilment & more.

  3. We Optimise For Performance

    Data-driven strategies that drive visibility, conversions and sales.

  4. Your Brand Grows & Scales

    Sustainable growth. Stronger market position. Long-term success.

South Africa's Flag
South Africa's Leading Marketplace Partner

The Marketplace Partner That Invests In Your Growth

We purchase inventory, manage marketplace operations & regulatory compliance end-to-end, and help leading brands scale across South Africa’s largest ecommerce marketplaces.

Partner With Us
Partner With Us
How We Partner
How We Partner
Takealot Emblem
takealot.com
#1 Takealot Marketplace Seller
For 3+ consecutive years
South Africa's Flag
South Africa's Leading Marketplace Partner
Takealot Emblem
takealot.com
#1 Takealot Marketplace Seller
For 3+ consecutive years
We Invest In Your Inventory

We purchase inventory and invest alongside your brand.

We Manage Every Marketplace Detail

End-to-end operations across listings, content, pricing, fulfilment & more.

We Optimise For Performance

Data-driven strategies that drive visibility, conversions and sales.

We Optimise For Performance

Data-driven strategies that drive visibility, conversions and sales.

Trusted By Leading Brands

Why Leading Brands Choose Shop and Ship

Proven Scale. Trusted Results. Built for Growth.

For nearly two decades, Shop and Ship has built the expertise, infrastructure and operational capability required to help leading brands launch, and succeed, on South Africa's largest ecommerce marketplaces. Our position as the #1 Marketplace Seller on South Africa’s largest ecommerce platform, Takealot.com, reflects our commitment to execution, operational excellence and building long-term partnerships.

Win on all Major Marketplaces

This accolade is a testament to their exceptional performance across various metrics over many years, they’ve made a significant customer impact through offering in-demand products, maintained a high-quality customer experience, and demonstrated top-notch operational performance.
Moreover, their adherence to regulatory and legislative requirements has been commendable. Their dedication to excellence sets a high standard in our marketplace.
CEO, Takealot Group
Frederik Zietsman
CEO, Takealot Group
Takealot branded cardboard package box moving on a conveyor belt in a fulfillment warehouse
Shop and Ship Takealot marketplace distribution center and customer pickup point facility

#1

Top seller on South Africa’s largest marketplace for 3 consecutive years.
Shop and Ship Takealot marketplace fulfillment and ecommerce delivery trucks in South Africa
Built Around Performance

We Grow Your Brand on Marketplaces.

Treat Your Brand Like Our Own
Create Content That Converts
Grow Revenue, Not Just Listings
Protect Your Brand
Turn Data Into Action
Build for the Long Term
Treat Your Brand Like Our Own

Because we invest our own capital in the partnership, we're commercially invested in every decision we make and every opportunity we pursue.

No fees. No hidden costs. Simple.
Black ellipse shape on a white background tilted slightly.
Horizontal gradient overlay transitioning from a light peach color at the top to white at the bottom, creating a smooth fade effect.Horizontal gradient overlay transitioning from a light peach color at the top to white at the bottom, creating a smooth fade effect.
Create Content That Converts

We create and continuously refine marketplace content designed to improve discoverability, communicate your brand effectively and turn product views into sales.

Colorful word cloud with large central words in blue and orange reading, 'Create Content That Converts.' Surrounding words in various colors include types of content like 'Blog Posts,' 'Social Media,' 'Webinars,' 'Infographics,' 'Videos,' and concepts like 'SEO,' 'Branding,' and 'Strategy.' The background is white with a faint grid pattern.
Grow Revenue, Not Just Listings

Our focus goes beyond marketplace presence. Every decision is geared towards building sustainable revenue growth and increasing your brand's commercial performance.

Protect Your Brand

We actively safeguard how your brand is represented across marketplaces, protecting brand integrity, ensuring regulatory compliance and maintaining a consistent, high-quality customer experience.

Turn Data Into Action

Marketplace data only matters when it leads to better decisions. We continuously analyse performance and translate insights into actions that improve results.

Build for the Long Term

We don't chase short-term wins at the expense of your brand. Our focus is building a sustainable marketplace position that becomes stronger over time.

Your Competitive Advantage.

South Africa’s #1 Marketplace Seller
Partner with South Africa's #1 Marketplace Seller on Takealot for 3 consecutive years, outperforming more than 15,000 active marketplace sellers. Our proven marketplace expertise gives your brand a trusted partner with a track record of delivering consistent, long-term growth.
Marketplace Seller
20 Years of Ecommerce Experience

Built in South Africa, with deep local expertise that ensures your brand is represented effectively in a market where local knowledge and execution are critical to success.

End-to-End Infrastructure

Gain immediate access to purpose-built warehousing, Fulfilment, logistics and marketplace operations, providing the infrastructure your brand needs to scale from day one.

We Invest In Your Growth

We purchase inventory and invest our own capital from day one. Our commercial success is directly aligned with yours because we only grow if you grow.

South Africa's Ecommerce Opportunity

The Future of Retail is Marketplace Commerce.

South Africa, Africa's largest online retail market, is entering a defining period for ecommerce. With online retail forecast to account for more than 15% of total retail sales within the next three to five years, consumer demand continues to accelerate, marketplaces are becoming the preferred destination for product discovery and purchase, and continued local and international investment is reinforcing the market's long-term growth potential.

For brands looking to capture this opportunity, success will depend on more than simply listing products online, it will require the right marketplace strategy, operational excellence and a marketplace partner capable of delivering sustainable, long-term growth.

Brown cardboard shipping box with blue tape on top featuring Amazon and Takealot.com logos, in front of a pink dotted map outline.
The South African Retail Market

A Market Growing at Speed

South Africa has become one of Africa’s fastest-growing ecommerce markets. As the continent's largest online retail market, it continues to benefit from rapid digital adoption and sustained investment. For brands willing to invest early, the opportunity to build long-term marketplace leadership has never been greater.
15%+ Retail Penetration
Online retail forecast to exceed 15% of total retail sales within the next 3–5 years.
21M+ Digital Consumers
Projected ecommerce users by 2029.
77% Mobile-First Economy
Over 77% of online purchases in SA are made via mobile devices.
Ecommerce Evolution

Marketplaces Are Winning

Consumers are increasingly choosing marketplaces as their preferred destination to discover, compare and purchase products. Third-party marketplaces power a staggering share of eCommerce revenue in South Africa. For brands, marketplaces have evolved from an additional sales channel into one of the fastest and most efficient ways to achieve national scale. Marketplaces are no longer complimentary but rather a critical cog in a brand’s online strategy. Succeeding requires far more than simply listing products online.

South Africa’s marketplace ecosystem continues to mature, led by Takealot.com’s market leadership and strengthened by continued international investment across the ecommerce landscape.

#1 Marketplace Leader

Takealot remains South Africa's largest online retailer by a considerable margin.

Global Confidence

The launch of Amazon South Africa, together with continued investment from global ecommerce leaders such as Walmart, reinforces South Africa's position as one of Africa's most compelling long-term ecommerce opportunities.

Marketplace-first behaviour continues to accelerate

The “Showroom” Effect: Over 50% of South African shoppers use marketplaces as a research tool. Even if consumers eventually buy a product, they are highly likely to search for it on a platform (like Takealot) before finalising their purchase.

It's All About Execution
Winning Today Requires The Right Partner
For almost 20 years, we’ve been building one of South Africa’s most experienced ecommerce businesses. Today, we’re proud to be South Africa’s #1 marketplace seller on Takealot, outperforming more than 15,000 active marketplace sellers, through a combination of operational excellence, marketplace expertise and relentless execution.

We don’t simply advise brands, we invest.

We purchase inventory, commit our own working capital, manage every aspect of marketplace operations and leverage our established warehouse, fulfilment and logistics infrastructure to help brands scale efficiently and profitably.
The brands that win on marketplaces won’t simply be the first to launch - they’ll be the best prepared to scale with the right partner.
Grow With Shop and Ship
Grow With Shop and Ship
How We Partner

We Invest. We Execute. You Grow.

A partnership model that removes complexity, aligns our success with yours and unlocks long-term marketplace growth.
Shop and Ship inventory investment feature card showing purchased units for marketplace partners

We purchase your inventory and invest our own capital from day one - creating a genuine commercial partnership.

We Invest
1
Shop and Ship marketplace operations management interface showing order fulfillment and product listing details

We take care of everything required to successfully launch and grow your brand across South Africa's leading marketplaces. From creating and optimising product listings to regulatory compliance, inventory management, warehousing, fulfilment and distribution centre management - we handle the operational complexity so your team can stay focused on building your brand.

We Execute End-to-End
2
Shop and Ship marketplace optimization card displaying visibility, sales, and conversion rate growth

Cross-platform marketplace success requires continuous optimisation. We improve product listings, pricing, advertising, inventory management and operational performance to maximise long-term growth.

We Optimise All Day, Every Day
3
Shop and Ship brand scaling card displaying revenue growth chart across Amazon, Makro and Takealot marketplaces

As your brand grows, we continue investing in inventory because our success is directly aligned with yours.

We Scale Together
4

We only grow if you grow.

Grow With Shop and Ship
Grow With Shop and Ship
Why Shop and Ship

Success on Marketplaces is Built, Not Listed.

Today’s marketplaces have become one of the most important growth channels for consumer brands, but they’ve also become significantly more complex.
Success requires far more than simply listing products online. It demands marketplace expertise, operational excellence, inventory investment, pricing strategy, fulfillment infrastructure, brand governance and continuous optimisation.
For many brands, attempting to build these capabilities internally requires significant investment in people, technology and infrastructure before meaningful results are ever achieved. In a fast paced and ever evolving landscape, this becomes exceptionally challenging.

Shop and Ship brings every one of these capabilities together through a single, trusted marketplace partnership.

Shop and Ship brings every one of these capabilities together through a

single, trusted marketplace partnership.

By partnering with Shop and Ship, you gain immediate access to an experienced team with the people, systems, infrastructure and expertise already in place to scale your marketplace presence successfully.
We Invest From Day One
We Execute So You Don’t Have To
We Protect Your Brand
A wooden pallet stacked with five sealed cardboard boxes, with icons indicating handling instructions and recycling, accompanied by a digital label reading 'Inventory Purchased 2,450 Units'.

We Invest From Day One

The partnership starts with a purchase order, not an invoice. We purchase inventory and invest our own capital, creating a genuine commercial partnership where our success is directly aligned with yours.
Dashboard interface showing a green upward trending line graph, a sidebar with circular markers and text lines, and four rounded square icons below the graph representing a price tag, a megaphone, a delivery truck, and a bar chart with an upward arrow.

We Execute So You Don’t Have To

Building a successful marketplace business requires expertise across inventory planning, pricing, catalogue optimization, advertising, fulfillment, analytics and daily marketplace operations. We’ve already built that capability over many years. Our team manages every aspect of marketplace execution from end to end, allowing your business to stay focused on building the brand while we focus on growing your marketplace business.
Large translucent shield with a check mark on the left and three labeled items on the right: Brand Compliance with a shield icon, Unauthorised Seller Monitoring with a person icon, and Content Consistency with a camera icon.

We Protect Your Brand

Marketplace growth should never come at the expense of brand integrity. We work closely with marketplace compliance teams to ensure your products are represented correctly, monitor marketplace activity to identify unauthorised sellers where possible, help maintain content consistency, and safeguard the integrity of your brand across every marketplace we manage.

We Invest From Day One

A wooden pallet stacked with five sealed cardboard boxes, with icons indicating handling instructions and recycling, accompanied by a digital label reading 'Inventory Purchased 2,450 Units'.Five sealed cardboard boxes with shipping symbols stacked on a wooden pallet, with a label showing Inventory Purchased: 2,450 Units.

We Invest From Day One

The partnership starts with a purchase order, not an invoice. We purchase inventory and invest our own capital, creating a genuine commercial partnership where our success is directly aligned with yours.

We Execute So You Don’t Have To

Dashboard interface showing a green upward trending line graph, a sidebar with circular markers and text lines, and four rounded square icons below the graph representing a price tag, a megaphone, a delivery truck, and a bar chart with an upward arrow.

We Execute So You Don’t Have To

Building a successful marketplace business requires expertise across inventory planning, pricing, catalogue optimization, advertising, fulfillment, analytics and daily marketplace operations. We’ve already built that capability over many years. Our team manages every aspect of marketplace execution from end-to-end, allowing your business to stay focused on building the brand while we focus on growing your marketplace business.

We Protect Your Brand

Large translucent shield with a check mark on the left and three labeled items on the right: Brand Compliance with a shield icon, Unauthorised Seller Monitoring with a person icon, and Content Consistency with a camera icon.

We Protect Your Brand

Marketplace growth should never come at the expense of brand integrity. We work closely with marketplace compliance teams to ensure your products are represented correctly, monitor marketplace activity to identify unauthorised sellers where possible, help maintain content consistency, and safeguard the integrity of your brand across every marketplace we manage.

Your Marketplace Advantage.

Marketplace Expertise
Benefit from deep marketplace expertise, strategic guidance and a proven understanding of what it takes to build long-term success across South Africa's leading ecommerce marketplaces.
Enterprise Infrastructure
Gain immediate access to purpose-built warehousing, fulfilment, logistics and marketplace operations, providing the infrastructure required to support long-term marketplace growth from day one.
Performance & Growth Optimisation
Marketplace success requires continuous optimisation. We create and improve product listings, pricing, advertising, inventory management and operational performance to maximise sustainable long-term growth.
Built for Long-Term Partnerships backed by strong Marketplace relationships
We don’t measure success by campaigns or short-term wins. We build long-term partnerships designed around sustainable marketplace growth, where our incentives remain aligned with yours. We have been marketplace partners with leading brands for over a decade – we’re in it for the long run. Benefit from trusted relationships with South Africa's leading marketplaces, helping your brand navigate platform requirements, resolve challenges quickly and unlock new opportunities for growth.
Trusted By

Chosen by Leading Brands.
Built for Long-Term Partnerships.

Chosen by Leading Brands.Built for Long-Term Partnerships.

Great partnerships aren't built on transactions - they're built on trust, shared ambition and consistent execution over time. That's why category-leading brands, across multiple industries, continue to choose Shop and Ship as their long-term exclusive marketplace partner.

Partner With Shop and Ship
Partner With Shop and Ship

Why Our Partnerships Last.

Illustration of a small green plant sprouting from soil in front of ascending pink bar graphs and an upward arrow, symbolizing growth. Text highlights 10 Years+ Brand Partnerships with icons representing trust and long-term value.
Illustration showing collaboration between 'Your Brand' with vision, products, customers, and 'Shop and Ship' with stock investment, expertise, and operational excellence, connected by a handshake icon leading to the phrase 'Stronger Together, Growing Together.'
Diagram showing a central list of business factors: Pricing Strategies, Advertising, Competition, Customer Behaviour, Operational Requirements, surrounded by product categories: Consumer Electronics, Home Products, Premium Audio, Supplements, and Pet Care.
Illustration showing international market entry from Your Brand in North America to South Africa, highlighted by a pink dotted arrow connecting a pink globe on the left and a dotted map of South Africa on the right with a South African flag marker.

We're in it for the Long Run

Almost all of our marketplace brand partnerships have continued for close on a decade. A reflection of the trust, consistency and long-term value we deliver.

Built Around Partnership

Because we invest from day one, every decision we make is focused on creating sustainable long-term value for both businesses. From the very beginning, our success is directly aligned with yours.
Our objective has always been to become a trusted extension of your business.

Marketplace Expertise Across Every Category

Every marketplace category behaves differently.

Pricing strategies, advertising, competition, customer behaviour and operational requirements vary significantly between consumer electronics, premium audio, supplements, pet care and home products.

Our team understands these differences and develops marketplace strategies tailored to each individual brand, category and commercial objective.

The Ideal Partner for Brands Entering South Africa

For international brands, entering a new market presents significant complexity.

Understanding local consumers, marketplace dynamics, pricing strategies, fulfilment requirements and regulatory processes takes time and experience.

Shop and Ship provides brands with an established platform for entering South Africa quickly, professionally and with confidence. We eliminate many of the risks associated with building marketplace capability from scratch.

Illustration of a small green plant sprouting from soil in front of ascending pink bar graphs and an upward arrow, symbolizing growth. Text highlights 10 Years+ Brand Partnerships with icons representing trust and long-term value.

We're in it for the Long Run

Almost all of our marketplace brand partnerships have continued for close on a decade. A reflection of the trust, consistency and long-term value we deliver.

Illustration showing collaboration between 'Your Brand' with vision, products, customers, and 'Shop and Ship' with stock investment, expertise, and operational excellence, connected by a handshake icon leading to the phrase 'Stronger Together, Growing Together.'

Built Around Partnership

Because we invest from day one, every decision we make is focused on creating sustainable long-term value for both businesses. From the very beginning, our success is directly aligned with yours.
Our objective has always been to become a trusted extension of your business.
Diagram showing a central list of marketing focus areas: Pricing Strategies, Advertising, Competition, Customer Behaviour, and Operational Requirements, surrounded by categories Consumer Electronics, Home Products, Pet Care, Premium Audio, and Supplements each with related icons.

Marketplace Expertise Across Every Category

Every marketplace category behaves differently.

Pricing strategies, advertising, competition, customer behaviour and operational requirements vary significantly between consumer electronics, premium audio, supplements, pet care and home products.

Our team understands these differences and develops marketplace strategies tailored to each individual brand, category and commercial objective.

Illustration showing international market entry from Your Brand in North America to South Africa, highlighted by a pink dotted arrow connecting a pink globe on the left and a dotted map of South Africa on the right with a South African flag marker.

The Ideal Partner for Brands Entering South Africa

For international brands, entering a new market presents significant complexity.

Understanding local consumers, marketplace dynamics, pricing strategies, fulfilment requirements and regulatory processes takes time and experience.

Shop and Ship provides brands with an established platform for entering South Africa quickly, professionally and with confidence. We eliminate many of the risks associated with building marketplace capability from scratch.

Our Advantage

Everything Your Brand Needs to Succeed on Marketplaces. Already Built.

Commercial

Marketplace

Compliance & Market Entry

Operations

Commercial

Our Commercial function brings together the key levers that drive marketplace growth such as inventory planning, pricing strategy, advertising, and performance analytics. We ensure products are positioned effectively, priced competitively, and continuously optimised for sales.
Inventory
Pricing Strategy
Advertising
Analytics & Reporting
Click or tap on a quadrant to learn more

Marketplace

We run the full marketplace experience end-to-end. This includes marketplace operations, optimised product listings, brand protection and customer service that reflects your standards, on every platform, every day.
Marketplace Operations
Product Listings & Optimisation
Brand Protection
Customer Service
Click or tap on a quadrant to learn more

Compliance & Market Entry

Entering and operating in a market requires more than ambition, it requires regulatory precision. We manage regulatory requirements, import, customs and marketplace compliance so your brand can scale with confidence.
Regulatory Management
Import & Customs Management
Marketplace Compliance
Click or tap on a quadrant to learn more

Operations

Marketplace success depends on flawless execution. Our in-house warehousing, fulfilment, logistics and returns infrastructure keeps products moving seamlessly, inventory available and your brand delivering a consistently reliable customer experience.
Warehousing
Logistics
Returns Management
Click or tap on a quadrant to learn more
Your Ecommerce Operation Under One Roof

Marketplace Capability. Proven Through Execution.

South Africa’s #1 Marketplace Seller
Shop and Ship has ranked as the top seller for 3 consecutive years on Takealot.com, South Africa's largest ecommerce platform.
Nearly 20 Years of Ecommerce Experience
Building one of South Africa's most experienced ecommerce businesses.
Enterprise Infrastructure
Purpose-built warehousing, fulfilment and operational capability.
Inventory Investment Model
We invest our own capital and purchase inventory from day one.
Marketplace Leadership
Deep marketplace expertise built through years of execution.
Operational Excellence
Continuous optimisation across every aspect of marketplace performance.
Shared Commercial Success
A partnership model where our success is directly aligned with yours.
Long-Term Brand Partnerships
Built on trust, consistency and sustainable growth.
South Africa’s #1 Marketplace Seller
Shop and Ship has ranked as the top seller for 3 consecutive years on Takealot.com, South Africa's largest ecommerce platform.
Nearly 20 Years of Ecommerce Experience
Building one of South Africa's most experienced ecommerce businesses.
Enterprise Infrastructure
Purpose-built warehousing, fulfilment and operational capability.
Inventory Investment Model
We invest our own capital and purchase inventory from day one.
Marketplace Leadership
Deep marketplace expertise built through years of execution.
Operational Excellence
Continuous optimisation across every aspect of marketplace performance.
Shared Commercial Success
A partnership model where our success is directly aligned with yours.
Long-Term Brand Partnerships
Built on trust, consistency and sustainable growth.

South Africa’s #1 Marketplace Seller

Shop and Ship has ranked as the top seller for 3 consecutive years on Takealot.com, South Africa's largest ecommerce platform.

Nearly 20 Years of Ecommerce Experience

Building one of South Africa's most experienced ecommerce businesses.

Enterprise Infrastructure

Purpose-built warehousing, fulfilment and operational capability.

Inventory Investment Model

We invest our own capital and purchase inventory from day one.

Marketplace Leadership

Deep marketplace expertise built through years of execution.

Operational Excellence

Continuous optimisation across every aspect of marketplace performance.

Shared Commercial Success

A partnership model where our success is directly aligned with yours.

Long-Term Brand Partnerships

Built on trust, consistency and sustainable growth.
Your Questions, Answered

A few questions before we partner.

Every partnership starts with a few important questions. Here you'll find clear answers about how we work, how we invest, what we manage and what partnering with Shop and Ship looks like.

1. How does the Shop and Ship partnership model actually work?

There are no upfront fees or retainers. We purchase your inventory outright and earn our return through the marketplace sales we generate, so our incentives are aligned with your brand's growth from the outset. Exact commercial terms are discussed and tailored during onboarding.

2. What does it cost to partner with Shop and Ship?

There are no upfront fees to partner with Shop and Ship. We purchase your inventory and invest our own capital into growing your brand across marketplaces. Quite simply, we only grow if you grow.

3. Which marketplaces do you operate on?

We operate across South Africa’s leading ecommerce marketplaces, including Takealot, Amazon and Makro, helping brands scale across multiple channels through a single partnership.

4. We already sell on Takealot — can Shop and Ship still help us?

Absolutely. We can help accelerate growth, improve performance and simplify your marketplace operations. To partner with us, your existing listings would transition to Shop and Ship, allowing our team to manage and optimise your marketplace presence end-to-end.

5. How do you protect our brand and pricing on marketplaces?

We actively protect your brand by monitoring unauthorised sellers, counterfeit products, pricing and listing integrity. Where issues arise, we work directly with marketplace compliance teams to resolve them and ensure your brand is represented correctly.

6. How do you share performance and marketplace data with us?

We provide regular performance reporting and marketplace insights, giving your team visibility into sales, inventory, advertising and growth opportunities to help plan ahead.

7. What happens once we partner with Shop and Ship?

We handle the process end-to-end - from onboarding to inventory purchasing and listings, fulfilment, advertising and ongoing optimisation. We work closely with you to make the process as seamless as possible.

Partner With Us

Could Your Brand Be Next?

Every successful marketplace partnership starts with a conversation. Let's build something exceptional together.

Whether you're launching into South Africa for the first time or looking to accelerate an established brand locally, we'd love to explore how our partnership model can help your business grow.

Email Address
accelerate@shopandship.co.za
Phone Number
0861 12 SHOP (7467)
Let's Partner
Let's Partner
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Email Address
accelerate@shopandship.co.za
Phone Number
0861 12 SHOP (7467)